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Marimekko app beta testing questionnaire

A big thank you from the Marimekko app team for taking the time to participate in the beta testing phase of the upcoming mobile application. Your thoughts and feedback are highly valuable at this point as we continue the development and finalization of the app toward the official launch in late 2025.

Filling the questionnaire shouldn't take more than 10 minutes.

How much did you use the app during the test period?

How much did you use the app during the test period?
A
B
C
D

What do you think is the best part about the app?

Was there anything that you found confusing or frustrating in the app?

What did you mainly do in the app during the test period? Select all that apply.

What did you mainly do in the app during the test period? Select all that apply.

The renewed Friends of Marimekko program is presented in the app. Did you find enough information about the new loyalty program?

The renewed Friends of Marimekko program is presented in the app. Did you find enough information about the new loyalty program?
A
B
C

How do you feel about the new loyalty program?

After the app launch, in which channel do you most likely see yourself shopping for Marimekko products?

After the app launch, in which channel do you most likely see yourself shopping for Marimekko products?
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Through which channel do you prefer to receive marketing communication?

Through which channel do you prefer to receive marketing communication?
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On a scale from 0 to 10, how likely is it that you would recommend the Marimekko app to a friend or colleague?

On a scale from 0 to 10, how likely is it that you would recommend the Marimekko app to a friend or colleague?

Anything you'd like to add: